The Difference Between a Logo, Identity, and Brand
What’s the difference between a logo, identity, and brand? Are they synonymous terms for the same thing? These words are often used among today’s entrepreneurs, designers, and even in corporate boardrooms, but much of the time they’re used incorrectly.
So are they the same? The simple answer is no, but they are related. In this article, we’ll dive into these known terms and define them in order to enhance our communication about them and learn how they can benefit business goals.
What makes a logo enduring? What makes one logo stand the test of time and remain in people’s memory, and another fade away or seem outdated?
You might assume a logo is good if you like it, and not good if you don’t. Actually, regardless of our preference, there are particular traits of lasting logos. Here we’ll discuss 5 questions to ask when designing a logo to hone in on these traits.
Now, one could argue there are more than 5 questions, and I’d agree. But these 5 serve as an overarching umbrella covering a lot of ground, so let’s start!