Every business needs a brand name that’s ownable and memorable. A name that provides just enough information to convey what the company is about without being so obvious or boring it gets lost in the sea of predictability.
In this article, we’ll outline how to discover an unforgettable brand name that will help your business step up and stand out. Let’s get started!
For clients as well as designers, the brand identity process seems shrouded in secrecy. Many clients don’t ask because they feel they’re invading the designers’ creative space. Some designers don’t tell because they don’t have a defined process to share.
So, what’s behind the brand identity design process? While there is some mystery to creativity, in order to develop identities that solve real business problems, a clear approach to the process is critical. Of course, designers may not always go through this process in the same order, or may only emphasize parts of it, but for clients and designers alike, a pathway is necessary.
Here we’ll uncover this process to help businesses understand what they’re walking into, and also to help designers effectively produce brand identities with consistent high-quality results. Let’s go!
The Difference Between a Logo, Identity, and Brand
What’s the difference between a logo, identity, and brand? Are they synonymous terms for the same thing? These words are often used among today’s entrepreneurs, designers, and even in corporate boardrooms, but much of the time they’re used incorrectly.
So are they the same? The simple answer is no, but they are related. In this article, we’ll dive into these known terms and define them in order to enhance our communication about them and learn how they can benefit business goals.
What makes a logo enduring? What makes one logo stand the test of time and remain in people’s memory, and another fade away or seem outdated?
You might assume a logo is good if you like it, and not good if you don’t. Actually, regardless of our preference, there are particular traits of lasting logos. Here we’ll discuss 5 questions to ask when designing a logo to hone in on these traits.
Now, one could argue there are more than 5 questions, and I’d agree. But these 5 serve as an overarching umbrella covering a lot of ground, so let’s start!