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Ben Loiz Studio

Ben Loiz Studio

Ben Loiz Studio designs thoughtful and beautiful identities, helping brands communicate and delight.

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Articles

The Difference Between a Logo, Identity, & Brand

What’s the difference between a logo, identity, and brand? Are they synonymous terms? These words are often used among today’s entrepreneurs, designers, and even in corporate boardrooms, but much of … Read More about The Difference Between a Logo, Identity, & Brand

Five Essential Questions When Designing a Logo

What makes a logo enduring? What makes one logo stand the test of time and remain in people’s memory, and another fade away or seem outdated? You might assume a logo is good if you like it, and not if … Read More about Five Essential Questions When Designing a Logo

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