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Ben Loiz Studio

Ben Loiz Studio

Ben Loiz Studio designs thoughtful and beautiful identities, helping brands communicate and delight.

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Seven Stars Court

Seven Stars Court Tilden Houses is a NYCHA residential community in Brownsville, Brooklyn. I was invited by Hoopbus to design a new basketball court for the property, replacing a heavily worn and … Read More about Seven Stars Court

Community As Therapy

Community as Therapy Community as Therapy is a storytelling platform founded by a practicing therapist to build empathy, understanding, and connection through lived experience. Using street … Read More about Community As Therapy

Metro by T-Mobile

Metro by T-Mobile Metro by T-Mobile partnered with Hoopbus to create a national basketball tour connecting the brand with communities across the country. We developed a scalable experience that … Read More about Metro by T-Mobile

NBA Europe Tour

NBA Europe Tour NBA Europe Tour was a mobile identity system developed for Hoopbus in partnership with NBA Europe during the league’s broader push into international markets—moving across London, … Read More about NBA Europe Tour

HoopJeep

HoopJeep Created by Hoopbus, HoopJeep marks the organizations expansion into the Philippines—bringing the game directly into the streets, neighborhoods, and communities that define it. Rather than … Read More about HoopJeep

Inglewood High School

Inglewood High School Courts During NBA All-Star Week in Los Angeles, a series of outdoor courts were reimagined across the city as part of a broader community-led effort. At Inglewood High School, … Read More about Inglewood High School

Show LA Love

Show LA Love The Show LA Love identity system was developed for Hoopbus during NBA All-Star Week in Los Angeles, moving across the city through a series of activations, partnerships, and community … Read More about Show LA Love

Hoopbus

Hoopbus Brand Identity Hoopbus is a 501(c)(3) nonprofit rooted in the belief that basketball has the power to transform lives, build bridges, and uplift communities. Founded in Los Angeles in 2019, … Read More about Hoopbus

Show Bay Love

Show Bay Love Show Love is an annual event held during NBA All-Star Weekend, where Hoop Bus brings the joy of basketball to grassroots communities. The tour features engaging activities, including … Read More about Show Bay Love

Venice Basketball League

Venice Basketball League The Venice Basketball League (VBL) is a vibrant annual tournament held on the legendary courts of Venice Beach, CA. In partnership with Puma, VBL stages more than 150 games … Read More about Venice Basketball League

Artform

Artform Rebranding + Style Guide Artform is a hair salon and record store inspiring and empowering artistic self-expression by blending beauty and melody. Located in the historic Los Angeles … Read More about Artform

Society of Children’s Book Writers and Illustrators

Society of Children’s Book Writers and Illustrators Rebranding The Society of Children’s Book Writers and Illustrators is the preeminent membership organization for children’s book creators. As a … Read More about Society of Children’s Book Writers and Illustrators

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