What are the best colors to use for a brand identity? It depends on the personality of the company the identity is being designed for. It also depends on the colors being used by competitors, as well … Read More about Knowing The Power & Purpose of Brand Colors
Every business needs a brand name that’s ownable and memorable. A name that provides just enough information to convey what the company is about without being so obvious or boring it gets lost in the … Read More about How to Discover an Unforgettable Brand Name
For clients as well as designers, the brand identity process seems shrouded in secrecy. Clients don’t ask because they feel they’re invading the designers’ creative space. Designers don’t tell because … Read More about What’s Behind the Brand Identity Design Process?