Have you ever wondered, what is a brand style guide and how is it useful? Maybe it seems like a project “add on” that’s not necessary. Or you’re just not sure how you or your staff will put it to … Read More about What is a Brand Style Guide & How is it Useful?
identity design
Logomark or Logotype, Which One to Choose?
When it comes to designing a logo, it’s a decision that always needs to be made — logomark or logotype, which one to choose? Maybe it’s asked in a different way, “Will we get a symbol or just text for … Read More about Logomark or Logotype, Which One to Choose?
A Logo So Simple My 4-Year-Old Can Understand It
A response many designers have heard from unhappy clients when they’re presented with a simple design solution — “My 4-year-old could have made that!” On the one hand, there might be some truth to it, … Read More about A Logo So Simple My 4-Year-Old Can Understand It
Knowing The Power & Purpose of Brand Colors
What are the best colors to use for a brand identity? It depends on the personality of the company the identity is being designed for. It also depends on the colors being used by competitors, as well … Read More about Knowing The Power & Purpose of Brand Colors
How to Discover an Unforgettable Brand Name
Every business needs a brand name that’s ownable and memorable. A name that provides just enough information to convey what the company is about without being so obvious or boring it gets lost in the … Read More about How to Discover an Unforgettable Brand Name
What’s Behind the Brand Identity Design Process?
For clients as well as designers, the brand identity process seems shrouded in secrecy. Clients don’t ask because they feel they’re invading the designers’ creative space. Designers don’t tell because … Read More about What’s Behind the Brand Identity Design Process?