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Ben Loiz Studio

Ben Loiz Studio

Ben Loiz Studio designs thoughtful and beautiful identities, helping brands communicate and delight.

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los angeles graphic designer

Knowing The Power & Purpose of Brand Colors

What are the best colors to use for a brand identity? It depends on the personality of the company the identity is being designed for. It also depends on the colors being used by competitors, as well … Read More about Knowing The Power & Purpose of Brand Colors

Why A Consistent Brand Identity Helps Build Trust

Is it really worth investing in design services to develop a brand identity, and what value can it bring to my business? If this sounds like you, and you’ve ever wondered what value a consistent … Read More about Why A Consistent Brand Identity Helps Build Trust

5 Questions When Designing a Logo

What makes a logo enduring? What makes one logo stand the test of time and remain in people’s memory, and another fade away or seem outdated? You might assume a logo is good if you like it, and not … Read More about 5 Questions When Designing a Logo