Have you ever wondered, what is a brand style guide and how is it useful? Maybe it seems like a project “add on” that’s not necessary. Or you’re just not sure how you or your staff will put it to … Read More about What is a Brand Style Guide & How is it Useful?
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Logomark or Logotype, Which One to Choose?
When it comes to designing a logo, it’s a decision that always needs to be made — logomark or logotype, which one to choose? Maybe it’s asked in a different way, “Will we get a symbol or just text for … Read More about Logomark or Logotype, Which One to Choose?
A Logo So Simple My 4-Year-Old Can Understand It
A response many designers have heard from unhappy clients when they’re presented with a simple design solution — “My 4-year-old could have made that!” On the one hand, there might be some truth to it, … Read More about A Logo So Simple My 4-Year-Old Can Understand It
Knowing The Power & Purpose of Brand Colors
What are the best colors to use for a brand identity? It depends on the personality of the company the identity is being designed for. It also depends on the colors being used by competitors, as well … Read More about Knowing The Power & Purpose of Brand Colors
Why A Consistent Brand Identity Helps Build Trust
Is it really worth investing in design services to develop a brand identity, and what value can it bring to my business? If this sounds like you, and you’ve ever wondered what value a consistent … Read More about Why A Consistent Brand Identity Helps Build Trust
Five Essential Questions When Designing a Logo
What makes a logo enduring? What makes one logo stand the test of time and remain in people’s memory, and another fade away or seem outdated? You might assume a logo is good if you like it, and not if … Read More about Five Essential Questions When Designing a Logo