Have you ever wondered, what is a brand style guide and how is it useful? Maybe it seems like a project “add on” that’s not necessary. Or you’re just not sure how you or your staff will put it to … Read More about What is a Brand Style Guide & How is it Useful?
Every business needs a brand name that’s ownable and memorable. A name that provides just enough information to convey what the company is about without being so obvious or boring it gets lost in the … Read More about How to Discover an Unforgettable Brand Name
For clients as well as designers, the brand identity process seems shrouded in secrecy. Clients don’t ask because they feel they’re invading the designers’ creative space. Designers don’t tell because … Read More about What’s Behind the Brand Identity Design Process?