Chalk on fingers. The texture of a ball. The sound of shoes cutting across a floor. Grip tape under your feet. Wheels clicking over cracks in the sidewalk. These aren’t just details. They’re part of … Read More about When Movement Shapes Visual Design In Sports
design process
The Ingredients for An Effective Brand Identity
Like the ingredients in your favorite meal, every part of a brand identity has a purpose. Each element brings its own flavor and character, but together they create something whole — something … Read More about The Ingredients for An Effective Brand Identity
How to Discover an Unforgettable Brand Name
Every business needs a brand name that’s ownable and memorable. A name that provides just enough information to convey what the company is about without being so obvious or boring it gets lost in the … Read More about How to Discover an Unforgettable Brand Name
What’s Behind the Brand Identity Design Process?
For clients as well as designers, the brand identity process seems shrouded in secrecy. Clients don’t ask because they feel they’re invading the designers’ creative space. Designers don’t tell because … Read More about What’s Behind the Brand Identity Design Process?