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Ben Loiz Studio

Ben Loiz Studio

Ben Loiz Studio designs thoughtful and beautiful identities, helping brands communicate and delight.

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A Logo So Simple My 4-Year-Old Can Understand It

A response many designers have heard from unhappy clients when they’re presented with a simple design solution — “My 4-year-old could have made that!” On the one hand, there might be some truth to it, … Read More about A Logo So Simple My 4-Year-Old Can Understand It

Knowing The Power & Purpose of Brand Colors

What are the best colors to use for a brand identity? It depends on the personality of the company the identity is being designed for. It also depends on the colors being used by competitors, as well … Read More about Knowing The Power & Purpose of Brand Colors