Every business needs a brand name that’s ownable and memorable. A name that provides just enough information to convey what the company is about without being so obvious or boring it gets lost in the … Read More about How to Discover an Unforgettable Brand Name
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For clients as well as designers, the brand identity process seems shrouded in secrecy. Clients don’t ask because they feel they’re invading the designers’ creative space. Designers don’t tell because … Read More about What’s Behind the Brand Identity Design Process?
What’s the difference between a logo, identity, and brand? Are they synonymous terms? These words are often used among today’s entrepreneurs, designers, and even in corporate boardrooms, but much of … Read More about The Difference Between a Logo, Identity, & Brand
What makes a logo enduring? What makes one logo stand the test of time and remain in people’s memory, and another fade away or seem outdated? You might assume a logo is good if you like it, and not if … Read More about Five Essential Questions When Designing a Logo