For clients as well as designers, the brand identity process seems shrouded in secrecy. Clients don’t ask because they feel they’re invading the designers’ creative space. Designers don’t tell because … Read More about What’s Behind the Brand Identity Design Process?
designing a logo
What’s the difference between a logo, identity, and brand? Are they synonymous terms? These words are often used among today’s entrepreneurs, designers, and even in corporate boardrooms, but much of … Read More about The Difference Between a Logo, Identity, & Brand
What makes a logo enduring? What makes one logo stand the test of time and remain in people’s memory, and another fade away or seem outdated? You might assume a logo is good if you like it, and not if … Read More about Five Essential Questions When Designing a Logo