Many nonprofits ask for logos. What they’re really asking for is clarity. Clarity around who they are, what they stand for, and how they want to be understood. A logo on its own can’t do that work. … Read More about Why Nonprofits Need Branding, Not Just Logos
brand consistency
What is a Brand Style Guide & How is it Useful?
Have you ever wondered, what is a brand style guide and how is it useful? Maybe it seems like a project “add on” that’s not necessary. Or you’re just not sure how you or your staff will put it to … Read More about What is a Brand Style Guide & How is it Useful?