Oak Glen Camp Rebranding
The Oak Glen Christian Conference Center is a camp that has been operating for over 30 years located on the Western slope of the San Bernardino Mountains, just above Yucaipa, California.
After coming under new ownership, OGCCC desired to establish a fresh identity that conveyed the new vision and direction for the camp. Ben Loiz Studio was asked to clarify the brand story and develop a logo and identity to carry them into the new era.
The Bible records a conversation between God and Abraham that took place by the oaks of Mamre, in Hebron. This influenced the new identity to be centered on the idea of friendship and fellowship with God under the shade of Oak Glen. The letter O serves a symbol emblazoned with an oak leaf, and the colors were inspired by one of the native Southern California oaks.
Along with the new logo, a system was developed for Oak Glen including an identity guide, icon set, stationery, apparel, promotional brochures, and a camp map. The new identity continues to develop as signage and way-finding are being added to the campgrounds.