Nike Joga Bonito Mural
As part of the promotion of the campaign, artists were selected to create murals across Los Angeles in a show of enthusiasm for the World Cup. Ben Loiz Studio was commissioned to produce a mural representing team Brasil.
The mural was made by covering soccer balls with paint in Brasil’s country colors, then kicking and throwing them at the wall to make a larger soccer ball-shaped form. Since team is such an important part of the game, friends and family were asked to come out and play which made the end result a community effort.
Curators: Amber Abramson, Aaron Rose
Nike shot a time-lapse video of the project which premiered at their Los Angeles event house in April, 2006. The mural was also featured in numerous publications such as Arkitip and Tokion.