Ben Loiz Studio worked together with designer Nathania Bates to develop the identity for Tamarisc. Inspiration for the logo comes from the company’s namesake, a multifunctional evergreen. Integrated in the logotype, the tamarisc tree symbol represents shelter for the investee and teamwork. Its cloud-shaped canopy also suggests creativity. Isolated, the symbol becomes the letter T. The color green signifies social responsibility and grey signifies integrity. Along with the logo we developed a tagline, “tamarisc helps people,” as well as a number of printed items including stationery, T-shirts, a notebook, and an identity guide.
The result is a nuanced, dexterous logo and identity conveying Tamarisc’s core values of teamwork, integrity, and social responsibility.