Newflow is a family owned and operated plumbing company with long term experience of servicing plumbing systems in Southern California.

After Newflow had already been in operation, they contacted Ben Loiz Studio to design their logo and identity. The clear and bold letters in the logo were designed to suggest water pipes. The colors also point to metal and water. Other materials that were designed with the new identity were company uniforms, business cards, and the design of their company vans. 

We had been operating business already but did not have a logo or image for the company. We asked Ben to create a logo for us. The logo came out very simple and very memorable. Our plumbing customers love our logo and most importantly it is professional and simple for everyone to remember.”
—Arman G, Newflow Plumbing