Bradosti Råd & Redovisning is a consulting and accounting firm in Uppsala, Sweden which focuses on developing businesses and entrepreneurs.

The client requested a word mark and identity for the firm that expressed friendliness and accountability. The connecting letters in the word mark signify the strong “family-friendly” relationships which they seek to build with their clients. The colors also tell a part of their story. Yellow is a color that symbolizes friendliness, while grey signifies accountability.