iCoke Launchpad:
Armchair Media worked with Ben Loiz to develop an interactive launchpad for www.icoke.com, resulting in a refreshing burst of animated soda bubbles that can be popped to reveal a welcoming message in 15 languages. The colors reference Coca-Cola's many different product flavors while the launchpad itself was meant to evoke the user to interact, feel invited and at the same time create a buzz by not quite yet revealing what iCoke really is. To view visit: www.icoke.com